Several university administrators and faculty received an e-mail from senior Kathryn Pogin who was outraged by the recent release of the iPhone application “Amp up before you score.”
“I think the app is absurd,” she said. “I think the ad is incredibly offensive and I think that by continuing to buy Pepsi products on campus, we’re essentially endorsing that. And as a Tommie, I’m not okay with that.”
Pepsi is the campus distributor for soft drinks and other beverages.
The application was launched by the Pepsi-owned Amp energy drink. The application offers men pickup lines and background information on different types of women. As of Oct. 16, the application is the eighth most downloaded free application on iTunes.
The application has been heavily criticized for stereotyping women in blogs and Twitter feeds.
On Oct. 12, Pepsi issued an apology on Twitter, saying “Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it’s in bad taste & appreciate your feedback.”
Pogin sent e-mails to university administrators and faculty including the Rev. Dennis Dease, university president, and Mark Vangsgard, vice president of business affairs. The university’s center for women also received the e-mail from Pogin who wants change on campus.
“I hope that they switch to a different soda on campus or they get rid of our contract with Pepsi,” she said.
The application was released Oct. 11.