Walking through North Campus at noon on Sept. 14, it was easy to notice the group of people frozen during the clock chimes. What wasn’t so simple was understanding why.
A group of students participated in a freeze mob to promote the art show, ‘Face Forward: Eyes Open.’ The event will take place Sept. 17 at First Avenue.
Rather than promote with fliers, Face Forward founder Amanda Leaveck chose to advertise the show in the spirit of the event, with art.
“This city is overwhelmed with fliers … so why not doing something creative and get attention out of it that way,” Leaveck said.
Participants involved in the freeze mob were recruited through e-mail and word of mouth. Sophomore Rae Horton got involved after receiving a text from a fellow participant.
“Face Forward is a wonderful way to get people to open up their eyes,” Horton said.
During the freeze mob, which lasted throughout the O’Shaughnassey-Frey Library’s noon clock chimes, participants froze facing Ireland Hall.
Some held signs promoting the event, while others, who were not frozen, passed out informative fliers. Each person involved wore a black top to distinguish themselves from the crowd.
‘Face Forward: Eyes Open’ will be similar to the last event, which took place last spring.
The upcoming show will feature musical acts, a modeling show and spoken-word artists. The proceeds will go toward the Global Fund for Women, a non-profit foundation that creates grants to advance women’s rights worldwide.
Gina Dolski can be reached at email@example.com.