St. Thomas students win big at AdFed Show 2020

St. Thomas seniors Sam Herriges and Olivia Zipperer display their Best in Show award from the Minnesota AdFed Show 2020 student competition. The award was given for their “Timeless Values” campaign, created for the Catholic Church. (Photo courtesy of Olivia Zipperer)

University of St. Thomas students Sam Herriges and Olivia Zipperer dominated the Minnesota AdFed Show 2020 student competition, which was held on Friday, Feb. 28 at Orchestra Hall.

Herriges and Zipperer received gold awards for Student Consumer Campaign and Student Copywriting for their “Timeless Values” campaign for the Catholic Church. The campaign also picked up Best of Show honors.

Herriges also received three individual awards for his projects: McDonald’s “#McDoubleTake” and Big Green Egg “Simply Eggquisite” both earned gold for Student Consumer Campaign, and Chipotle Burrito Bowls earned silver for Student Copywriting.

Three of the four campaigns were created as part of class assignments for COJO 344, taught by professor Doug deGrood.

Alexis Okafor can be reached at okaf1618@stthomas.edu.